From September 4 to 6, 2025, Utran Energy actively participated in Mexico’s flagship Energy Storage Exhibition, implementing targeted market engagement initiatives that achieved tangible progress. Most notably, we signed our first local dealer agreement in Mexico, a crucial step to deepen our roots in the local market.
At the exhibition, our team not only showcased products but also focused on solving Mexico’s core energy pain points. We emphasized our off – grid energy storage systems, which are specifically designed to address the country’s challenges, such as inconsistent grid supply in rural areas and the need for reliable emergency power. This customer – centric approach resonated well: Mexican attendees responded positively, and the event also attracted the interest of representatives from Central American island nations (including Costa Rica and Guatemala), positioning our solutions as a viable option to meet their off – grid energy needs.
Beyond the exhibition, our current efforts are centered on translating this momentum into long – term impact. We are working closely with our new local dealer to align on market entry strategies, from optimizing product availability to tailoring marketing messages to local preferences. Additionally, we are leveraging the exhibition’s visibility to initiate targeted marketing activities in Mexico, including collaborating on local industry webinars and conducting on – site product demos for key commercial clients, to build brand recognition.
Looking ahead, Mexico serves as our springboard for expansion into broader Central America. Our focus will continue to be on expediting customer responsiveness. By relying on local partners and refining supply chain connections, we aim to promptly meet regional project demands. Ultimately, our goal is to provide customized electricity solutions, covering off – grid living, emergency backup, and small – scale commercial storage, to more users while forging win – win partnerships that enhance sustainable energy access across the region.